Ask Coquette...

What is the difference between an event designer, a planner,
and a coordinator?
If you need help pulling your special event together, there are a few different types of services to consider.

An event designer determines the overall look and feel of the event. The designer is able to translate the client’s personality and style into décor elements, such as lighting, dinnerware, attire, and stationary. While the designer can refer you to industry professionals, he/she does not actually source the vendors or assist with costing.

The event planner is responsible for organizing the logistics. The planner reviews contracts, maintains the schedules, and is the point of contact for all vendors. The planner often takes on the responsibility of producing the event as well, meaning that he/she will source the elements needed to bring the vision to life. This can include hiring a florist, buying draping fabric, folding paper cranes, and more. In some instances, production can be outsourced.

The coordinator is responsible for executing the planned vision on the day of the party. This includes confirming all vendors have arrived, the schedule is being followed, and décor elements are set up properly. The coordinator is the go-to person on the day of the event and is there to ensure the client is able to enjoy a stress-free time.


What if I am planning an event in New York or San Francisco, but don’t live nearby?
Not a problem! Having experience in both the San Francisco Bay Area and the New York area, Coquette Events will act as your local liaison. We will work with you via phone, email, or video chat to alleviate the stress of planning from a distance.


What makes Coquette Events unique?
Jamie & Andrea are equal participants in every event they work on. They utilize each other’s expertise to provide their clients with the best information and resourcing. The two rely on each other to provide constructive feedback.

It’s not possible to be in two places in one time. Rather than bringing in temporary assistants, Coquette Events is able to provide clients with two experienced coordinators at most events. This has proven to be exceptionally helpful when there is a venue change, large guest list, or a multi-day event.